20 October 2016
"Giovanni Buttarelli, EDPS, said: “Our online lives currently operate in a provider-centric system, where privacy policies tend to serve the interests of the provider or of a third party, rather than the individual. Using the data they collect, advertising networks, social network providers and other corporate actors are able to build increasingly complete individual profiles. This makes it difficult for individuals to exercise their rights or manage their personal data online. A more human-centric approach is needed which empowers individuals to control how their personal data is collected and shared.”"
See: European Data Protection Supervisor: Opinion 9/2016: EDPS Opinion on Personal Information Management Systems: Towards more user empowerment in managing and processing personal data (pdf) and the press release: Towards a new reality: Taking back control of our online identities (pdf)
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