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ePrivacy Regulation: Do not let the EU sell our right to privacy: Still 14 days to act
27.9.17
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"The European Union is about to change the rules protecting of our privacy through a new ePrivacy Regulation.

Numerous Members of the European Parliament (MEPs) are ready to allow monitoring of our online activities for business purposes without our consent.

On 11 October 2017, the European Parliament will have to oppose such a drift.

The easiest way to act is by informing people around us and drawing their attention on this issue which affects us all. Spreading the message can be as simple as sharing our website on Twitter or Facebook or by email.

Yet the most effective way is to call on your representative to act in the people’s favour.

In 14 days, the European Parliament will make a decisive vote. Give our support to the most attentive MEPs, and let the others know that we will watch them and remember their choices."

See: ePrivacy Regulation: Do not let the EU sell our right to privacy: Still 14 days to act (La Quadrature du Net, link)

And: Battle Of The Century (The Ad Contrarian, link):

"Get ready for what could be the PR, lobbying, and regulatory battle of the century as the Goobook (Google and Facebook) duopoly start to realize what the new regulations of the EU (European Union) may mean to their businesses."

In May, a new regulation, called the GDPR (General Data Protection Regulation) will go into effect. More importantly, something called the ePrivacy Regulation may also go into effect. These regulations will seriously limit the collection of personal information by online entities. In fact, they may cripple substantial parts of their businesses.

Right now, Goobook are essentially in the surveillance business - a business that yields tens of billions of dollars in revenue annually. By tracking us across the web, collecting information about us, and monetizing that information by selling it as targeting data to advertisers, Goobook have essentially taken over the online advertising industry, reaping 77% of online ad revenue in the US.

But things are going to change. Many commentators have suggested that the new EU rules will not materially effect Google and Facebook. Not so says an opinion from a law firm hired by Digital Content Next (DCN) to analyze the likely effect of the ePrivacy Regulation on the duopoly (the doo-wops?)

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